Founder. Designer. Storyteller.

The visionary behind the brand

I’m Charla and as a mother of two and a passionate creative, I understand the reality of building a business while navigating life’s complexities. That’s why I created The Archetype Haus for women who are ready to scale with clarity but don’t have time for trial and error.

We take a strategy-first approach, partnering with a select number of clients each month to craft refined, high-converting digital experiences. Every brand we build is rooted in story, shaped by intention, and designed to resonate.

“For the visionaries, the dreamers, and the creators your story, told beautifully.”